Sitemap - 2024 - Next in Media

The Creator Economy vs. Advertising Silos

Retail Media's Massive Growth is Forcing Critical Reckonings

How to Make Creators Programmatic

On A 'FAST' Train to Over Saturation in CTV?

The Creator 'One Off' Problem

CTV Has a 'Real' ID Problem

Is it Time For the Return of the MCN?

Media and Advertising in Trump's America: The Sequel

Big Media is Just Ceding Creators to YouTube, and Now Amazon

Sir Martin Sorrell on Learning to Live With AI Ad Monopolies

Introducing Next in Creator Media

The 2024 Elections Shows the Limits of CTV

Amazon Wants to Move Beyond Retail Media

The CTV Ad Market is About to Get Weird

TV Manufacturers Aren't Moving FAST Enough For Some Programmers

Why Would The Trade Desk Want in on the TV Operating System Wars?

Mr Beast isn't Helping Advertisers Feel Good About Creators

Why There Might Be No Stopping the Next Ad Monopoly

College Football on ESPN Just the Latest Example of the Mess That is Ad Streaming

Does YouTube Have a Kids Problem?

I Need Your Help Understanding The YouTube Advertising Market Better

The Feds Are Coming For Google. Could The Trade Desk Be Next?

Why Google May Be Facing "A World of Hurt" in September

Venu is Being Compare to Hulu. Seems More Like Quibi to Me.

TV Makers Are Quietly Shoving Aside Cable

A Radical Proposal to Save (ok Jumpstart) Netflix's Ad Business

Trump or Harris - Does it Even Matter (For Digital Advertising)?

Did YouTube Survive TikTok's Best Punch?

Short Form Nation Meets the Olympics

Retail Media's Next Level May Not Be For Everyone

The New (Oldish) Media Plan - Brands Make Their Own Creator Networks (BCNs)

The Race to Measurement Nowhere

The Pressure is on Amazon

Talking YouTube and the State of the Ad World Live From Cannes

The thing that no one in TV likes to talk about

Why First Party Data May Not Save Digital Advertising

Is Ad Tech Dying?

Roblox is Betting on an Immersive Media Future - Do Brands Need to Get on Board?

The TV Ad Business's "branding problem"

How YouTube Became a CTV Juggernaut

Is retail media about to face some growing pains?

The Race to Own TV Shopping is On

The Greatest Country In the World Doesn't Understand the Internet

At This Point, Shouldn't Google Be Relieved of its Sandbox Duties?

How to Treat YTD (YouTube Derangement Syndrome)

TV loves to get in its own way

Should Ad Tech Be Rooting For Trump?

2024 is the Year of Video Game Ads. Again.

Could this year be the last TV upfront?

The real AI action is in media buying

What happened to Twitch?

Does Netflix need it's own Vizio? Does everyone?

Performance marketing is coming for everyone

Vizio Would Put Walmart into Another Ad Stratosphere

Mr. Beast is The Biggest Show on TV

Where's the Apple Ad Takeoff?

Google wants you to help them save the open web

Sports has a Gen Z problem

Brian Wieser on why the TV networks may just want to sell to Walmart or Amazon

Burning media and advertising questions for 2024