How YouTube Became a CTV Juggernaut
Executives Tara Walpert Levy and Nicky Rettke on how the platform is adapting its ads for the living room
I’ll be brief - this isn’t my unusual Thursday newsletter - but wanted to share with you a new interview I conducted with Tara Walpert Levy, YouTube’s vp of Americas, and Nicky Rettke, the company’s vp, product management.
This is the first of a special 10-part video series focused on the YouTube ad ecosystem I’m producing with VuePlanner. This video thing is a bit of an experiment for me, so feel free to share feedback (I’m thinking about bringing my regular podcast to YouTube at some point).
Anyway, during the interview, we talk about:
Whether YouTube saw its huge CTV growth coming
What kinds of unique ads best suit YouTube on the big screen
Where YouTube fits and doesn’t fit in the traditional upfront season and the ongoing currency wars
And if YouTube will ever shake the ‘dogs on skateboards’ rep
Check it out! See you Thursday.