The industry is focused on counting viewers, when attribution is where the focus needs to be
8
2
What happens when instead of advertising to people, you let them 'touch and hold' your brand?
6
1
Meta is going after TikTok. It is potentially leaving TV money - and OS control- on the table?
2
1
Research is lacking, and the talent gap is even a bigger problem
1
CTV has led some brands to ignore reality
6
Long declared dead, the 'cockroaches' of the industry are surging
4
Are there limits to making everything shoppable?
1
"You can imagine that we'll be exploring lots of different models for how we would help publishers monetize their inventory"
4
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