Next in Marketing | Mike Shields | Substack

It's time to bring Peacock, Paramount+ and others together through a new streaming JV, and give Netflix (and YouTube) a real run

New Top Community

Amidst a potential recession, 2023 may present brands with a stark choice - 'premium' vs. the creator economy

Nov 18

The walled garden proliferation problem is poorly timed

Nov 11

Big tech was supposed to provide leverage. They may deliver salvation.

Nov 4

Can the king of retail media go broader, and capture all those Instagram advertisers ?

Oct 28

Why would you bet on Zuckerberg over Sweeney?

Oct 15

As you probe deeper into how CTV, things get murkier

Oct 10

Everyone's rushing to grab email addresses - but not everyone wants to share

Oct 1

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