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Next in Marketing
Big and small questions about media, advertising and marketing
By Mike Shields · Launched 2 years ago
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TV's currency debate increasingly feels like a distraction
The industry is focused on counting viewers, when attribution is where the focus needs to be
Mike Shields
8
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TV's currency debate increasingly feels like a distraction
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Is AR the real Web3?
What happens when instead of advertising to people, you let them 'touch and hold' your brand?
Mike Shields
Jun 24
6
1
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Is AR the real Web3?
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Why is Facebook sitting out CTV?
Meta is going after TikTok. It is potentially leaving TV money - and OS control- on the table?
Mike Shields
Jun 17
2
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Why is Facebook sitting out CTV?
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The ad business has a Hispanic American blind spot
Research is lacking, and the talent gap is even a bigger problem
Mike Shields
Jun 10
1
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The ad business has a Hispanic American blind spot
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Netflix needs advertisers. Advertisers really need Netflix.
CTV has led some brands to ignore reality
Mike Shields
Jun 3
6
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Netflix needs advertisers. Advertisers really need Netflix.
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The revenge of the ad agency
Long declared dead, the 'cockroaches' of the industry are surging
Mike Shields
May 27
4
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The revenge of the ad agency
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Will commerce save the open web - or put it out of its misery?
Are there limits to making everything shoppable?
Mike Shields
May 20
1
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Will commerce save the open web - or put it out of its misery?
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YouTube's ad chief Debbie Weinstein on the company's broader TV ambitions
"You can imagine that we'll be exploring lots of different models for how we would help publishers monetize their inventory"
Mike Shields
May 11
4
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YouTube's ad chief Debbie Weinstein on the company's broader TV ambitions
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