Next in Marketing | Mike Shields | Substack

The industry is focused on counting viewers, when attribution is where the focus needs to be

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What happens when instead of advertising to people, you let them 'touch and hold' your brand?

Jun 24

Meta is going after TikTok. It is potentially leaving TV money - and OS control- on the table?

Jun 17

Research is lacking, and the talent gap is even a bigger problem

Jun 10

CTV has led some brands to ignore reality

Jun 3

Long declared dead, the 'cockroaches' of the industry are surging

May 27

Are there limits to making everything shoppable?

May 20

"You can imagine that we'll be exploring lots of different models for how we would help publishers monetize their inventory"

May 11

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