Next in Media

Home
Archive
About
Emergency Google Gets NFL Sunday Ticket Newsletter
So many questions
 • 
Mike Shields
1
New
Top
Community
The Culture Wars Are Going to Hit Every Part of the Ad Business
From Bud Light to Target to regional out of home vendors
 • 
Mike Shields
Ad tech isn't ready for California
Clean rooms, email-based identifiers may be in real trouble
 • 
Mike Shields
The Writers Strike is a Massive Opportunity for YouTube and Creators
Before I forget, I’m helping The Rebooting put together an awesome three days of content at Cannes. Check out the lineup here, and we hope to see you…
 • 
Mike Shields
1
The Great Streaming Pullback Will Have Consequences
Does responsible spending lead to increased churn? More ads?
 • 
Mike Shields
Regulators are trying to reign in digital advertising. AI has other ideas.
A quick note, in case you missed it. Brian Morrissey of The Rebooting and I are partnering to put together what we hope will be a very cool event at the…
 • 
Mike Shields
The Media Business Still Loves Its Silos
Video-centric remains a fantasy, despite consumers showing how much the old definitions don't matter
 • 
Mike Shields
Is the Hispanic Streaming Audience Tiny?
Or does the media industry have a major research problem?
 • 
Mike Shields
Next in Media
Next in Media
Big and small questions about media, advertising and marketing
Recommendations
People vs Algorithms
People vs AlgorithmsTroy Young
The Rebooting
The RebootingBrian Morrissey
Big Technology
Big TechnologyAlex Kantrowitz
© 2023 Mike Shields
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing