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How to Make Creators Programmatic
Can an ex-Cameo exec bring more dollars to YouTubers?
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Mike Shields
On A 'FAST' Train to Over Saturation in CTV?
There are suddenly too many CTV ads, and too many FASTs
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Mike Shields
The Creator 'One Off' Problem
Big brands love testing and ROI, while talent likes to build over the long term
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Mike Shields
CTV Has a 'Real' ID Problem
Walled-gardening and shaky IP addresses may be be holding back the would-be flood of performance brands
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Mike Shields
Is it Time For the Return of the MCN?
Machinima, Maker Studios and Fullscreen could have been ahead of their time
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Mike Shields
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Media and Advertising in Trump's America: The Sequel
Plus, why Publishers May Have to Band Together in the Face of AI
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Mike Shields

October 2024

Big Media is Just Ceding Creators to YouTube, and Now Amazon
It is lack of fit, or lack of understanding?
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Mike Shields
Sir Martin Sorrell on Learning to Live With AI Ad Monopolies
Plus Google's trial, and who's going to win the election?
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Mike Shields
Introducing Next in Creator Media
Chronicling brands and media companies navigating a massive consumer shift
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Mike Shields
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The 2024 Elections Shows the Limits of CTV
Plus, Death of an Ad Salesman?
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Mike Shields
2
Amazon Wants to Move Beyond Retail Media
Less emphasis on shoppable TV, more on full-funnel
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Mike Shields
The CTV Ad Market is About to Get Weird
What's holding big media back from being just like the walled gardens?
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Mike Shields
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