Next in Media
Subscribe
Sign in
Home
Next in Creator Media
Archive
About
Latest
Top
Discussions
The Creator Economy vs. Advertising Silos
The question of who controls the budget may dictate how big this category becomes, and whether brand miss out
Dec 5
•
Mike Shields
5
Share this post
Next in Media
The Creator Economy vs. Advertising Silos
Copy link
Facebook
Email
Notes
More
Retail Media's Massive Growth is Forcing Critical Reckonings
Brands and retailers have challenging organizational decisions ahead
Dec 3
•
Mike Shields
2
Share this post
Next in Media
Retail Media's Massive Growth is Forcing Critical Reckonings
Copy link
Facebook
Email
Notes
More
1
November 2024
How to Make Creators Programmatic
Can an ex-Cameo exec bring more dollars to YouTubers?
Nov 22
•
Mike Shields
4
Share this post
Next in Media
How to Make Creators Programmatic
Copy link
Facebook
Email
Notes
More
On A 'FAST' Train to Over Saturation in CTV?
There are suddenly too many CTV ads, and too many FASTs
Nov 19
•
Mike Shields
2
Share this post
Next in Media
On A 'FAST' Train to Over Saturation in CTV?
Copy link
Facebook
Email
Notes
More
The Creator 'One Off' Problem
Big brands love testing and ROI, while talent likes to build over the long term
Nov 14
•
Mike Shields
2
Share this post
Next in Media
The Creator 'One Off' Problem
Copy link
Facebook
Email
Notes
More
CTV Has a 'Real' ID Problem
Walled-gardening and shaky IP addresses may be be holding back the would-be flood of performance brands
Nov 12
•
Mike Shields
3
Share this post
Next in Media
CTV Has a 'Real' ID Problem
Copy link
Facebook
Email
Notes
More
Is it Time For the Return of the MCN?
Machinima, Maker Studios and Fullscreen could have been ahead of their time
Nov 7
•
Mike Shields
5
Share this post
Next in Media
Is it Time For the Return of the MCN?
Copy link
Facebook
Email
Notes
More
3
Media and Advertising in Trump's America: The Sequel
Plus, why Publishers May Have to Band Together in the Face of AI
Nov 5
•
Mike Shields
Share this post
Next in Media
Media and Advertising in Trump's America: The Sequel
Copy link
Facebook
Email
Notes
More
October 2024
Big Media is Just Ceding Creators to YouTube, and Now Amazon
It is lack of fit, or lack of understanding?
Oct 31
•
Mike Shields
2
Share this post
Next in Media
Big Media is Just Ceding Creators to YouTube, and Now Amazon
Copy link
Facebook
Email
Notes
More
Sir Martin Sorrell on Learning to Live With AI Ad Monopolies
Plus Google's trial, and who's going to win the election?
Oct 29
•
Mike Shields
4
Share this post
Next in Media
Sir Martin Sorrell on Learning to Live With AI Ad Monopolies
Copy link
Facebook
Email
Notes
More
Introducing Next in Creator Media
Chronicling brands and media companies navigating a massive consumer shift
Oct 24
•
Mike Shields
4
Share this post
Next in Media
Introducing Next in Creator Media
Copy link
Facebook
Email
Notes
More
1
The 2024 Elections Shows the Limits of CTV
Plus, Death of an Ad Salesman?
Oct 22
•
Mike Shields
1
Share this post
Next in Media
The 2024 Elections Shows the Limits of CTV
Copy link
Facebook
Email
Notes
More
2
Share
Copy link
Facebook
Email
Notes
More
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts