Next in Media

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Big Media is Just Ceding Creators to YouTube, and Now Amazon
It is lack of fit, or lack of understanding?
 • 
Mike Shields
Sir Martin Sorrell on Learning to Live With AI Ad Monopolies
Plus Google's trial, and who's going to win the election?
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Mike Shields
Introducing Next in Creator Media
Chronicling brands and media companies navigating a massive consumer shift
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Mike Shields
1
The 2024 Elections Shows the Limits of CTV
Plus, Death of an Ad Salesman?
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Mike Shields
2
Amazon Wants to Move Beyond Retail Media
Less emphasis on shoppable TV, more on full-funnel
 • 
Mike Shields
The CTV Ad Market is About to Get Weird
What's holding big media back from being just like the walled gardens?
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Mike Shields
1
TV Manufacturers Aren't Moving FAST Enough For Some Programmers
Plus, a potential challenge for brands on YouTube - on TV
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Mike Shields

September 2024

Why Would The Trade Desk Want in on the TV Operating System Wars?
Trying to break down the plan, and the pitfalls
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Mike Shields
Mr Beast isn't Helping Advertisers Feel Good About Creators
The great Crunchyroll mistake, and retail media overload
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Mike Shields
2
Why There Might Be No Stopping the Next Ad Monopoly
Plus, new data on YouTube's audience, and it's ad preferences
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Mike Shields
College Football on ESPN Just the Latest Example of the Mess That is Ad Streaming
Some theories as to why these problems persist in a supposedly red-hot market
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Mike Shields
1

August 2024

Does YouTube Have a Kids Problem?
How much is its TV growth driven by (very) young viewers?
 • 
Mike Shields
© 2024 Mike Shields
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