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Instacart and Walmart are Massive Ad Companies - and Maybe the Next Walled Gardens
When do they start to swallow up the retail media category?
17 hrs ago
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Mike Shields
5
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Instacart and Walmart are Massive Ad Companies - and Maybe the Next Walled Gardens
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Does Pinterest Have an AI Ace in the Hole?
Or is it too late to seriously crack retail media?
Sep 14
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Mike Shields
2
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Does Pinterest Have an AI Ace in the Hole?
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This Ad Tech Shakeout Seems Real
The bloodletting has begun
Sep 7
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Mike Shields
6
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This Ad Tech Shakeout Seems Real
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August 2023
YouTube is Trying to Walled Garden TV
The coming stare-down between agencies and Alphabet
Aug 24
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Mike Shields
5
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YouTube is Trying to Walled Garden TV
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Brian O'Kelley Has Heard the Criticism
How do we know is Scope3 knows if you ad tech is green or not?
Aug 17
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Mike Shields
7
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Brian O'Kelley Has Heard the Criticism
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1
Disney Wants to Compete With Big Tech - While Getting Smaller
Could a TV ad sales collaboration make all parties happy?
Aug 10
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Mike Shields
5
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Disney Wants to Compete With Big Tech - While Getting Smaller
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1
The TV Industry's Ticking Time Bomb
If regulators take away the IP address - ultra-targeted TV advertising could be over before it starts
Aug 3
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Mike Shields
6
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The TV Industry's Ticking Time Bomb
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3
July 2023
Facebook's Back. The Ad Biz Might Want to Duck.
AI and Reels are driving a major Renaissance
Jul 27
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Mike Shields
7
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Facebook's Back. The Ad Biz Might Want to Duck.
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1
Yeah, Are We Sure About AI Changing Our Lives?
When are we handing the keys to everything to a bunch of dumb bots exactly?
Jul 20
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Mike Shields
6
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Yeah, Are We Sure About AI Changing Our Lives?
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Special Emergency Bob Iger Might Sell ABC Edition
Previously on Lost...
Jul 17
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Mike Shields
4
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Special Emergency Bob Iger Might Sell ABC Edition
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The FTC May Have Opened the Door For More Ads in Games
Microsoft-Activision-Blizzard could make for a powerful combo
Jul 13
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Mike Shields
4
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The FTC May Have Opened the Door For More Ads in Games
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Is Ad Tech Eating the World, or Eating Itself?
Consolidation was supposed to happen a decade ago. It may finally be here.
Jul 7
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Mike Shields
5
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Is Ad Tech Eating the World, or Eating Itself?
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