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Can TV Avoid the Fate of Newpapers?
And can Comcast really bring the TV ad business together?
Mar 11
•
Mike Shields
1
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Can TV Avoid the Fate of Newpapers?
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Please Take This Survey on Attention Metrics
I'm looking for your help if you have five minutes
Mar 10
•
Mike Shields
1
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Please Take This Survey on Attention Metrics
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How RFK Jr. Could Blow Up TV Advertising
A pharma ban - still probably unlikely - could rock the industry at a bad time
Mar 4
•
Mike Shields
2
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How RFK Jr. Could Blow Up TV Advertising
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February 2025
Media Buyers vs AI
What happens when everyone's got an algorithm?
Feb 28
•
Mike Shields
8
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Media Buyers vs AI
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Are Amazon and Walmart on a Collision Course For Digital Ad Supremacy?
And could The Trade Desk be a casualty?
Feb 25
•
Mike Shields
3
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Are Amazon and Walmart on a Collision Course For Digital Ad Supremacy?
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Netflix Can't Afford to Ignore Creators Anymore
Plus, the creator attribution gap
Feb 13
•
Mike Shields
3
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Netflix Can't Afford to Ignore Creators Anymore
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Just How Screwed is the Internet?
Plus, Tubi-Bowl observation
Feb 11
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Mike Shields
3
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Just How Screwed is the Internet?
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So Is Amazon's 'Beast Games' a Hit?
Google's AI investment vs. Google's AI problem
Feb 6
•
Mike Shields
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So Is Amazon's 'Beast Games' a Hit?
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The TV Currency Wars Are Over. Shrug.
It sure looks like Nielsen won- but does it even matter?
Feb 4
•
Mike Shields
2
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The TV Currency Wars Are Over. Shrug.
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January 2025
Why Razorfish Made Creators Part of its Staff
Plus, can Joe Rogan compete for TV dollars?
Jan 30
•
Mike Shields
1
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Why Razorfish Made Creators Part of its Staff
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Can Big Media Companies Like Disney Compete with Big Tech on AI?
The Mouse House Wants to Embrace AI Media Buying - and So Do the Big Agencies
Jan 28
•
Mike Shields
2
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Can Big Media Companies Like Disney Compete with Big Tech on AI?
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1
Life in TikTok Limbo
Things are fine for now...but who knows what Gen Z does next?
Jan 24
•
Mike Shields
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Life in TikTok Limbo
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