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Free Ad-Supported TV is Growing FAST. So Why Does it Feel Like a Bubble?
The ad mood is - rather glum
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Mike Shields
Meta Wants to Run all of Advertising. So Doesn't it Need to be in TV?
And are we sure this is what brands want?
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Mike Shields
2
Canvas CEO Paul Woolmington on Tariff Uncertainty and Sports Culture vs. Sports Rights
Microsoft dispels some Gen Z stereotypes
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Mike Shields
The TV Business Wants More Advertisers. The Way it's Going About Getting More Seems Ridiculous.
So many ways to buy CTV makes it so hard to get started
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Mike Shields
1

May 2025

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Mike Shields
Inside the Heated Battle For TV-Screen Real Estate
Streamers and studios are constantly vying for your attention
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Mike Shields
Brands Are Under-Spending on Creators. Can Ad Tech (Finally) Help?
Big YouTubers may need to pressure Big Tech
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Mike Shields
1
For This Year's Upfront, It's YouTube vs. Amazon
Did Google err by not grabbing the NBA?
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Mike Shields
Can TV-Makers Really Grab TV Dollars?
Samsung, LG and Vizio boast massive reach - but is that the same as a TV-like audience?
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Mike Shields
1
As Upfronts (and Tariffs) Loom, Attention Measurement is at a Crossroads
Can you measure - and plan for - Positive Attention?
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Mike Shields
2
Why Trump's Tariff's Could Spark More Media Buying By Machines
Goodway CEO Jay Friedman on why AI might help steer brands through a potential downturn
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Mike Shields

April 2025

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