Archive - Next in Media

Is Retail Media Kidding Itself?

Also, Pinterest potential and Paramount pitfalls

Aug 6 • Mike Shields

Meta Wants to Rule AI. It Can't Even Stop Brands From Making Fake Joe Rogan Ads.

Llama Llama bogus ads drama

Aug 4 • Mike Shields

July 2026

Creators May Have a Second Job. And So Might Media Planners.

LLMs are hungry for video

Jul 30 • Mike Shields

There's No Doubt Microsdramas Are Blowing Up. But They May Never Be a Big Ad Vehicle.

"You don’t want to watch four minutes of adverts for a 90-second episode"

Jul 28 • Mike Shields

Media Buying is Stuck in Silos. It's Driving Consumers Nuts.

Cadent's Doug Rozen on the need to go total video

Jul 23 • Mike Shields

MLS Is Blowing Its World Cup Moment

Plus Spotify's AI ad push

Jul 21 • Mike Shields

How Netflix Can Escalate the War With YouTube

Plus Vayner's Jon Morgenstern on the new pressure facing creators

Jul 16 • Mike Shields

Why Paramount (and Maybe Others) Are Keeping 'Programmatic TV' in Check

Will that limit Vibe and others' progress?

Jul 14 • Mike Shields

How to Bring More Data Science to YouTube and Creator Media

Tinuiti's Odlum on mini ad-ecosystems

Jul 9 • Mike Shields

Where Sam's Club (With Help From Walmart) Thinks it Can Challenge Amazon

The new frontier in retail media is in-store

Jul 7 • Mike Shields

PlayStation is the Latest to Enter the FAST Lane

Could Netflix be far behind?

Jul 2 • Mike Shields

June 2026

Breaking Down Retail Media's Vibe Shift

Can anybody compete with the Big Two?

Jun 30 • Mike Shields

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