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Inside the Battle to Own Music Videos on YouTube - and All Over Social Media
Uproxx emerges to take on Vevo, with TikTok looming
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Mike Shields
AppLovin Appears to Be Installing Apps That People Don't Want Via Some Questionable Ad Practices
The Wall Street darling keeps having to answer questions
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Mike Shields
TV Needs to Figure Out Creators - FAST. Tubi May Be Onto Something.
Fox-owned streamer has 50 projects in motion
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Mike Shields

July 2025

Spotify's Misadventures in Video Continue
It may be time for a much bolder move if the company really wants to become a serious ad player
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Mike Shields
Nielsen is All In on Big Data - Except in One Key Way
Plus Ari Paparo on why it took so long for regulators to recognize the Google monopoly
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Mike Shields
Should YouTube be Bidding on Baseball?
Could the video juggernaut use more tentpoles?
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Mike Shields
Retail Media's 'Through-Line'
As the business grows, so do category leaders' advantages
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Mike Shields
What’s Holding Back Creator Ad Spend? (Hint, it Might Be The Brands)
Everyone wants scale and speed -and vetting and control
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Mike Shields
3
Where Does Snap Fit, Exactly?
The company is trying to carve out a new ad frontier with Maps and Chat
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Mike Shields
YouTube's 'Long Tail' Challenge
Did the Alphabet platform miss an opportunity to out-TikTok TikTok?
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Mike Shields
3
The Streaming Ad Experience is Only Getting More Un-Bearable
Plus, I found the worst sports app on TV
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Mike Shields

June 2025

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