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Did YouTube Survive TikTok's Best Punch?
Retail media may need a media push
Jul 25
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Mike Shields
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Did YouTube Survive TikTok's Best Punch?
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Short Form Nation Meets the Olympics
Is Paris a test case for the future of sports and Gen-Z?
Jul 23
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Mike Shields
6
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Short Form Nation Meets the Olympics
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Retail Media's Next Level May Not Be For Everyone
And where should media agencies put creators?
Jul 18
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Mike Shields
5
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Retail Media's Next Level May Not Be For Everyone
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The New (Oldish) Media Plan - Brands Make Their Own Creator Networks (BCNs)
Also Brandtech on AI disruption
Jul 16
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Mike Shields
4
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The New (Oldish) Media Plan - Brands Make Their Own Creator Networks (BCNs)
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The Race to Measurement Nowhere
Brands are clinging to linear metrics, while streamers and creators play by totally different rules
Jul 11
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Mike Shields
6
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The Race to Measurement Nowhere
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The Pressure is on Amazon
Can Prime retain its streaming share - and become an ad impression machine?
Jul 2
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Mike Shields
4
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The Pressure is on Amazon
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June 2024
Talking YouTube and the State of the Ad World Live From Cannes
Conversations with execs from Pfizer, Human Ventures and more
Jun 27
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Mike Shields
2
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Talking YouTube and the State of the Ad World Live From Cannes
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The thing that no one in TV likes to talk about
Programmers vs. algorithms
Jun 20
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Mike Shields
7
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The thing that no one in TV likes to talk about
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Why First Party Data May Not Save Digital Advertising
Also notes on YouTube sitting out the NBA negotiations and the Trade Desk's possible motivation
Jun 13
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Mike Shields
2
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Why First Party Data May Not Save Digital Advertising
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Is Ad Tech Dying?
Plus, social video's power move
Jun 6
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Mike Shields
11
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Is Ad Tech Dying?
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May 2024
Roblox is Betting on an Immersive Media Future - Do Brands Need to Get on Board?
Also, The Trade Desk's new positioning is familiar
May 30
•
Mike Shields
3
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Roblox is Betting on an Immersive Media Future - Do Brands Need to Get on Board?
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The TV Ad Business's "branding problem"
Are the TV giants staring at a crossroads?
May 23
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Mike Shields
2
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The TV Ad Business's "branding problem"
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