Next in Media

Next in Media

Home
Next in Creator Media
Archive
About
Could AI Wipe Out a $200 Billion Ad Category?
I doubt it, but it could seriously shake things up
 • 
Mike Shields
Google vs. Google
The tech giant needs to balance AI with creators - while maybe distance itself from Meta
 • 
Mike Shields
TV Learns to Live With the Duopoly (Or the New One At Least)
Tech giants, retail media companies could be they key to unlocking the long tail of advertising
 • 
Mike Shields
Free Ad-Supported TV is Growing FAST. So Why Does it Feel Like a Bubble?
The ad mood is - rather glum
 • 
Mike Shields
Meta Wants to Run all of Advertising. So Doesn't it Need to be in TV?
And are we sure this is what brands want?
 • 
Mike Shields
3
Canvas CEO Paul Woolmington on Tariff Uncertainty and Sports Culture vs. Sports Rights
Microsoft dispels some Gen Z stereotypes
 • 
Mike Shields
The TV Business Wants More Advertisers. The Way it's Going About Getting More Seems Ridiculous.
So many ways to buy CTV makes it so hard to get started
 • 
Mike Shields
1

May 2025

Please take this reader survey to help me better understand my audience
It will help with both editorial and ad sales
 • 
Mike Shields
Inside the Heated Battle For TV-Screen Real Estate
Streamers and studios are constantly vying for your attention
 • 
Mike Shields
Brands Are Under-Spending on Creators. Can Ad Tech (Finally) Help?
Big YouTubers may need to pressure Big Tech
 • 
Mike Shields
1
For This Year's Upfront, It's YouTube vs. Amazon
Did Google err by not grabbing the NBA?
 • 
Mike Shields
Can TV-Makers Really Grab TV Dollars?
Samsung, LG and Vizio boast massive reach - but is that the same as a TV-like audience?
 • 
Mike Shields
1
© 2025 Mike Shields
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture