Next in Media
Subscribe
Sign in
Home
Next in Creator Media
Archive
About
Latest
Top
Discussions
Paramount + Warner Would Be a Better Outcome For Brands...By a Nose
Brands want an ad-first platform
Dec 9
•
Mike Shields
3
Is the CTV Ad Market - Disappointing?
Where's the boom?
Dec 5
•
Mike Shields
6
Why a Bunch of TV Executives Have Such Massive Ambitions for Microdramas
Leaders from ABC, Showtime, and the company behind slasher films try to improve upon an Asian import
Dec 2
•
Mike Shields
3
November 2025
How Amazon Built The World's Fastest Growing Ad Business
The definitive, inside story of how Amazon joined Facebook and Google as the internet's third dominant ad seller.
Nov 25
•
Mike Shields
11
5
1
The Creator Ad Tech Paradox
Everyone wants to grow spending. The question is how.
Nov 21
•
Mike Shields
5
3
Why Amazon Should Buy - Wait For It - DirecTV
How to (maybe) jumpstart shoppable TV
Nov 18
•
Mike Shields
4
2
Mark Zuckerberg Wants All of Advertising. Andy Jassy May Have a Stronger Claim.
Highlights from Amazon unBoxed
Nov 13
•
Mike Shields
10
1
1
If AI Comes to TV, Nielsen Wants to Play a Big(ger) Role
How much will 'measurement' matter if it all goes outcomes?
Nov 11
•
Mike Shields
4
1
The Key to Social Media Buzz May Lie in Cookies, Kardashians and Programmatic Billboards
Crumbl goes new school and very old school
Nov 6
•
Mike Shields
4
Should Reels' Stunning Ad Growth Give YouTube Pause?
The two platforms suddenly appear to be neck-and-neck for budgets. But it's not that simple.
Nov 4
•
Mike Shields
2
1
1
October 2025
Despite Some Big Talk, When it Comes to Creators, Top TV Brands Are Still Moving Pretty Slowly
YouTube landscape dominated by challenger brands, DTCs
Oct 30
•
Mike Shields
5
2
1
Google's Search Ads Still Work. The Question is, How Well and For How Long?
Plus a Comcast executive on why TV companies and advertisers just don't get it
Oct 28
•
Mike Shields
3
1
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
