Archive - Next in Media

December 2024

Here are Some Crazy 2025 Media and Ad Predictions

Plus, Epsilon's MacPherson on CTV's quest for the right ID

Dec 23, 2024 •

YouTube and TikTok Push For 'Satisfaction'

Should brands avoid 'brain rot'?

Dec 19, 2024 •

YouTube Crashing the TV Party Was The Media Story of 2024

The ad industry seems ready to finally grapple with this mega change

Dec 17, 2024 •

Big Media's Big Creator Problem

"I don't think there are easy answers"

Dec 12, 2024 •

Let's Talk Reddit, OmniPG and Soto

Breaking down what mega contracts mean for the future of sports media, and whether agencies can really play in AI

Dec 10, 2024 •

The Creator Economy vs. Advertising Silos

The question of who controls the budget may dictate how big this category becomes, and whether brand miss out

Dec 5, 2024 •

Retail Media's Massive Growth is Forcing Critical Reckonings

Brands and retailers have challenging organizational decisions ahead

Dec 3, 2024 •

November 2024

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