Next in Media

Next in Media

Home
Next in Creator Media
Archive
About
Spotify's Misadventures in Video Continue
It may be time for a much bolder move if the company really wants to become a serious ad player
 • 
Mike Shields
Nielsen is All In on Big Data - Except in One Key Way
Plus Ari Paparo on why it took so long for regulators to recognize the Google monopoly
 • 
Mike Shields
Should YouTube be Bidding on Baseball?
Could the video juggernaut use more tentpoles?
 • 
Mike Shields
Retail Media's 'Through-Line'
As the business grows, so do category leaders' advantages
 • 
Mike Shields
What’s Holding Back Creator Ad Spend? (Hint, it Might Be The Brands)
Everyone wants scale and speed -and vetting and control
 • 
Mike Shields
3
Where Does Snap Fit, Exactly?
The company is trying to carve out a new ad frontier with Maps and Chat
 • 
Mike Shields
YouTube's 'Long Tail' Challenge
Did the Alphabet platform miss an opportunity to out-TikTok TikTok?
 • 
Mike Shields
3
The Streaming Ad Experience is Only Getting More Un-Bearable
Plus, I found the worst sports app on TV
 • 
Mike Shields

June 2025

Could AI Wipe Out a $200 Billion Ad Category?
I doubt it, but it could seriously shake things up
 • 
Mike Shields
Google vs. Google
The tech giant needs to balance AI with creators - while maybe distance itself from Meta
 • 
Mike Shields
TV Learns to Live With the Duopoly (Or the New One At Least)
Tech giants, retail media companies could be they key to unlocking the long tail of advertising
 • 
Mike Shields
Free Ad-Supported TV is Growing FAST. So Why Does it Feel Like a Bubble?
The ad mood is - rather glum
 • 
Mike Shields
© 2025 Mike Shields
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture