Archive - Next in Media

TV Needs to Figure Out Creators - FAST. Tubi May Be Onto Something.

Fox-owned streamer has 50 projects in motion

Aug 5 •

July 2025

Spotify's Misadventures in Video Continue

It may be time for a much bolder move if the company really wants to become a serious ad player

Jul 31 •

Nielsen is All In on Big Data - Except in One Key Way

Plus Ari Paparo on why it took so long for regulators to recognize the Google monopoly

Jul 29 •

Should YouTube be Bidding on Baseball?

Could the video juggernaut use more tentpoles?

Jul 24 •

Retail Media's 'Through-Line'

As the business grows, so do category leaders' advantages

Jul 22 •

What’s Holding Back Creator Ad Spend? (Hint, it Might Be The Brands)

Everyone wants scale and speed -and vetting and control

Jul 17 •

Where Does Snap Fit, Exactly?

The company is trying to carve out a new ad frontier with Maps and Chat

Jul 15 •

YouTube's 'Long Tail' Challenge

Did the Alphabet platform miss an opportunity to out-TikTok TikTok?

Jul 10 •

The Streaming Ad Experience is Only Getting More Un-Bearable

Plus, I found the worst sports app on TV

Jul 8 •

June 2025

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