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The Digital Ad Armageddon That Never Was

As Digital Advertising Surges Ahead, TV Just Gets More Complicated

Why isn't Disney Building the Metaverse?

Amazon's IMDB TV may have the worst ad experience in all of streaming

Amazon has a chance to completely alter TV viewing behavior by making ads shoppable

The Metaverse could help reinvent advertising - or prove very inhospitable

Believe it or not, brands are still sleeping on YouTube

TV's Quiet Battle For All The OS Marbles

Why I'm rooting for Apple

Facebook execs lie a lot - so why believe anything they say?

Amazon is making a TV and I have many questions

Who replaces Nielsen? Maybe Nobody

Are Facebook and Google really going to nuke their own businesses?

COVID didn't kill the Olympics, because they're already dead

Does advertising on the 'Actual Internet' even matter?

Why are so many tech companies playing games?

TV Advertising's Reckoning

A bunch of questions about Apple and Discovery and other summer media things

Is Hulu the biggest media lost opportunity of all time? Or was it destined to be what it is?

For the first time, the NewFronts should make TV nervous

Has Google Given Up on TV Ads?

How much does the NFL need Amazon?

How do SPAC's fix media exactly?

Can The Trade Desk Really Dent Google?

In advertising, when does AI become more 'I' and less 'A'?

© 2025 Mike Shields
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