Amazon has a chance to completely alter TV viewing behavior by making ads shoppable
Many have tried to make commercials interactive. They didn't have Prime.
The two hottest media/advertising sectors of 2021 have clearly been connected TV and retail media.
I’ve been wondering what would happen if somebody could bring these two worlds together. Perfectly targeted shopping ads plus streaming? That could be as lucrative and game-changing as anything we’ve seen in a long while.
If anybody could pull this off, it’s…
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