In advertising, when does AI become more 'I' and less 'A'?

I have a question

I recently made a crack on Twitter when I was served an ad prior to watching a video on YouTube. The ad urged me to sign up for Disney+ to check out season 2 of “The Mandalorian” - and I asked whether this represented AI, machine learning or computer vision.

It was a bit of a cheap shot - there are explainable ad targeting mishaps on the web all the time…