Believe it or not, brands are still sleeping on YouTube
While marketers agonize over walled gardens and addressable fantasies, Google has the true CTV killer app
There have been approximately 4,700 new streaming services launched over the past year.
And yet two of them account for 47% of the streaming time in the US, according to recent comScore data compiled by LightShed Partners. Only one of the two - YouTube - actually carries advertising.
Yet advertisers seem to spend an inordinate amount of time focused on t…
Keep reading with a 7-day free trial
Subscribe to Next in Media to keep reading this post and get 7 days of free access to the full post archives.