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The Digital Ad Armageddon That Never Was

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The Digital Ad Armageddon That Never Was

Initiatives like the Trade Desk's UID 2.0 were supposed to save the industry - which no longer appears to need saving

Mike Shields
Dec 22, 2021
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Armageddon GIF - Armageddon Nasa Bruce Willis GIFs

“Where is this disaster I'm hearing about?”

That was the question my old colleague Brian Morrissey asked me during the recording of my year-end podcast (Next in Marketing).

Brain and I were running through the biggest stories of 2021 in media and advertising, and almost as an afterthought I mentioned the seeming disconnect between all the doom and gloom e…

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