The obvious impediment to YouTube capturing even more share is the lack of transparency and the ongoing challenge to prevent advertisers from running in objectionable content. Recent stories about steering buyers to GVP and not YT proper and failing to comply with YT’s stated rules create trust issues.
The obvious impediment to YouTube capturing even more share is the lack of transparency and the ongoing challenge to prevent advertisers from running in objectionable content. Recent stories about steering buyers to GVP and not YT proper and failing to comply with YT’s stated rules create trust issues.