Another reason why Netflix is unlikely to absorb Roku is that no one wants to get into the hardware business. It's why Roku has focused so much on the ad-tech side. It also doesn't help that Roku has a minimal reach outside the U.S., which is a problem for a company with global ambitions such as Netflix.
Another reason why Netflix is unlikely to absorb Roku is that no one wants to get into the hardware business. It's why Roku has focused so much on the ad-tech side. It also doesn't help that Roku has a minimal reach outside the U.S., which is a problem for a company with global ambitions such as Netflix.