Why is Facebook sitting out CTV?
mikeshields.substack.com
Why is Facebook sitting out CTV?
Meta is going after TikTok. It is potentially leaving TV money - and OS control- on the table?
In the past week, two stories really grabbed my attention:
Netflix may want to buy Roku, or at least partner with Roku on its upcoming ad-supported launch
Facebook is planning its most significant changes in years, as it aims to start showing users far more content from people they don’t know. As The Verge’s Alex Heath reported, the company is desperate t…
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