What I think is relevant in the Raghavan quote isn't necessarily the user behavior, it's the executive expectations--at each stage or cycle, user behavior changes in unanticipated ways.
Rarely is the user rationale and behavior the same as ease of information recall and retention. We give users too much and not enough credit.
TT avg daily session is still over 40 min; it makes sense to me that users will use whatever part of the product they can to do whatever they want--search, transact, consume, communicate, consume some more, etc.
I saw a video recently that interviewed many Gen Z-ers to ask what platforms they use for things like getting recipes, travel hacks, restaurant recs, connecting w/ friends etc., and none of them said Facebook, Snap, or Google. It was TikTok, IG, and Youtube. It wasn't just heaping praise on those three. There was a real disdain for Facebook & Google (search) and a meh attitude toward Snap. They see FB as the place for their Boomer grandparents (basically true). They don't trust Google SERPs because it's full of ads. When asked about Snap, the answer was something to the effect of, "Who?". Is Google unflappable? Can anyone envision a world without "Googling"? Remember 20 years ago, Palm was valued at $50B and Blockbuster was blockbusting. They were supposed to be rock solid businesses. We know how all that worked out.
Hey Mike, always love reading your articles! I only listen to podcasts and books on Audible at faster speeds and have become so used to it, that I hate 1x speed just like the person in your example……. Thats why I think it’s a mindset and doesn’t have to be age related and think that’s true of everything. In other words, you’re never too old to do things differently.
What I think is relevant in the Raghavan quote isn't necessarily the user behavior, it's the executive expectations--at each stage or cycle, user behavior changes in unanticipated ways.
Rarely is the user rationale and behavior the same as ease of information recall and retention. We give users too much and not enough credit.
TT avg daily session is still over 40 min; it makes sense to me that users will use whatever part of the product they can to do whatever they want--search, transact, consume, communicate, consume some more, etc.
I saw a video recently that interviewed many Gen Z-ers to ask what platforms they use for things like getting recipes, travel hacks, restaurant recs, connecting w/ friends etc., and none of them said Facebook, Snap, or Google. It was TikTok, IG, and Youtube. It wasn't just heaping praise on those three. There was a real disdain for Facebook & Google (search) and a meh attitude toward Snap. They see FB as the place for their Boomer grandparents (basically true). They don't trust Google SERPs because it's full of ads. When asked about Snap, the answer was something to the effect of, "Who?". Is Google unflappable? Can anyone envision a world without "Googling"? Remember 20 years ago, Palm was valued at $50B and Blockbuster was blockbusting. They were supposed to be rock solid businesses. We know how all that worked out.
Hey Mike, always love reading your articles! I only listen to podcasts and books on Audible at faster speeds and have become so used to it, that I hate 1x speed just like the person in your example……. Thats why I think it’s a mindset and doesn’t have to be age related and think that’s true of everything. In other words, you’re never too old to do things differently.