Before I forget, I’m helping The Rebooting put together an awesome three days of content at Cannes. Check out the lineup here, and we hope to see you there. The TV writers are on strike. Emily Mariko and Jimmy Donaldson are not. The question is whether marketers will start seeing Jimmy and Emily as viable alternatives once the fresh supply of new episodes of shows like “Greys’ Anatomy” run dry.
@Shieldsstrategic - Great piece and with you on the tone of this and no doubt that Jimmy and the other top creators stand to benefit from Youtube's rosy future. I would even argue that linear tv could face another existential threat that is as big as the streaming revolution. Why? because the big creators are now realizing that there is more long term opportunity on a platform like Youtube than there is in linear. And settling this strike is not going to be easy. The streamers are already under water financially and so the prospect of adding additional costs in the system has larger implications for the business model. It is showtime on a number of levels.
@Shieldsstrategic - Great piece and with you on the tone of this and no doubt that Jimmy and the other top creators stand to benefit from Youtube's rosy future. I would even argue that linear tv could face another existential threat that is as big as the streaming revolution. Why? because the big creators are now realizing that there is more long term opportunity on a platform like Youtube than there is in linear. And settling this strike is not going to be easy. The streamers are already under water financially and so the prospect of adding additional costs in the system has larger implications for the business model. It is showtime on a number of levels.