The Writers Strike is a Massive Opportunity for YouTube and Creators

@emilymariko @emilymariko ♬ original sound - Emily Mariko

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Before I forget, I’m helping The Rebooting put together an awesome three days of content at Cannes. Check out the lineup here, and we hope to see you there.

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The TV writers are on strike. Emily Mariko and Jimmy Donaldson are not.

The question is whether marketers will start seeing Jimmy and Emily as viable alternatives once the fresh supply of new episodes of shows like “Greys’ Anatomy” run dry.

Mariko is a TikTok cooking creator with 12 million followers, while Donaldson of course, is Mr. Beast, a YouTube with a massive following along with a series of his own brands.

Creators like Mariko and Donaldson, along with the platforms that made them famous, would seem to have a massive opportunity in front of them.