Great piece, Mike. As a regular YouTube watcher (both on my TV and laptop), I'm less stressed about an occasional ad or two for a minute than a block of ads on TV. In fact, the heavy ad load on CNN spoiled the flow of the Bourdain doc I watched two Saturdays ago. 7 minutes of content, 4 minutes of ads and then, in the last half-hour, 5 minutes of content and 3 minutes of ads.
The 'sleeping giant' is no sleeping giant Mike... look at the big brands on there now since lockdown. I suspect YouTube will swallow CTV whole. Thanks for this.
Great piece, Mike. As a regular YouTube watcher (both on my TV and laptop), I'm less stressed about an occasional ad or two for a minute than a block of ads on TV. In fact, the heavy ad load on CNN spoiled the flow of the Bourdain doc I watched two Saturdays ago. 7 minutes of content, 4 minutes of ads and then, in the last half-hour, 5 minutes of content and 3 minutes of ads.
The 'sleeping giant' is no sleeping giant Mike... look at the big brands on there now since lockdown. I suspect YouTube will swallow CTV whole. Thanks for this.