Many have tried to make commercials interactive. They didn't have Prime.
Europe has had i-tv ads going back 20-years, at least as far as I know, itv in the UK launched purchasing through ads on smart tvs in July.
Of course, Amazon is the elephant in the room, but just because it hasn't been done in America before doesn't mean it hasn't been done.
https://www.digitaltveurope.com/2021/07/07/itv-launches-shoppable-ads/
Europe has had i-tv ads going back 20-years, at least as far as I know, itv in the UK launched purchasing through ads on smart tvs in July.
Of course, Amazon is the elephant in the room, but just because it hasn't been done in America before doesn't mean it hasn't been done.
https://www.digitaltveurope.com/2021/07/07/itv-launches-shoppable-ads/