Mike, Excellent and direct post. We're on this. As the only independent unbiased CTV adserver, we're already streamimg and measuring 300+ years worth of TV ads every day across almost every house hold in the US. We know the device , the geo, the screen size, the app and we're i MRC certified (we were the first to get it for ctv in 2018). this IS the currency/counter for CTV. With our integrations into other fata platforms, brands can get R&F reports, demographics and even outcomes. The key is that we have zero skin in the game as our fees are not based on the media cpm. (And we don't own YouTube, a DSP or DMP) So we can be trusted by brands ,agencies and publishers.
Mike, Excellent and direct post. We're on this. As the only independent unbiased CTV adserver, we're already streamimg and measuring 300+ years worth of TV ads every day across almost every house hold in the US. We know the device , the geo, the screen size, the app and we're i MRC certified (we were the first to get it for ctv in 2018). this IS the currency/counter for CTV. With our integrations into other fata platforms, brands can get R&F reports, demographics and even outcomes. The key is that we have zero skin in the game as our fees are not based on the media cpm. (And we don't own YouTube, a DSP or DMP) So we can be trusted by brands ,agencies and publishers.