Mar 17, 2023·edited Mar 17, 2023Liked by Mike Shields
This is yet another reason for media owners who still have a linear/traditional TV offering, to modernize the advertising capabilities of that real estate. Why not improve the value for advertisers, which in turn, could produce a better viewing experience. For example, it is beyond frustrating that the capabilities exist for network/programmer-based HH-level addressability in national commercial inventory, but few, if any are leaning into this!
Now layer in privacy and informed consent and this gets 10,000 times worse. Folks keep thinking these privacy laws are not meant at them. Big problem. Bigger issue. Data sharing = sale (keeping it simplistic) Informed, clear, transparent consent is required. Counter party agreements under new CPRA says you need to id your vendors as Contractor, Third Party, Service Provider and you need addendums with all of them.
Making your head spin yet?
More walled ad tech gardens anyone?
Good article, keep digging on the real issues Mr. Shields.
This is yet another reason for media owners who still have a linear/traditional TV offering, to modernize the advertising capabilities of that real estate. Why not improve the value for advertisers, which in turn, could produce a better viewing experience. For example, it is beyond frustrating that the capabilities exist for network/programmer-based HH-level addressability in national commercial inventory, but few, if any are leaning into this!
Now layer in privacy and informed consent and this gets 10,000 times worse. Folks keep thinking these privacy laws are not meant at them. Big problem. Bigger issue. Data sharing = sale (keeping it simplistic) Informed, clear, transparent consent is required. Counter party agreements under new CPRA says you need to id your vendors as Contractor, Third Party, Service Provider and you need addendums with all of them.
Making your head spin yet?
More walled ad tech gardens anyone?
Good article, keep digging on the real issues Mr. Shields.