Great perspective Mike. Thank you for sharing. Consolidation of ad tech stacks and media ownership will inevitable expedite the value interpretation of media buying and selling. Won't be long now till there is an "Video Impression Index" tied to outcomes across platforms.
Great perspective Mike. Thank you for sharing. Consolidation of ad tech stacks and media ownership will inevitable expedite the value interpretation of media buying and selling. Won't be long now till there is an "Video Impression Index" tied to outcomes across platforms.
Mike, great!