Extremely clear to me especially as TikTok seems to be shifting to start taking over YouTube's block, even with a landscape-mode long-form video format
I would imagine that they're waiting to see what happens, thinking that there's no reason to spend a lot of money trying to steal traffic from a dying platform. So far, 19 states have banned TikTok on government-issued devices. The primary concern is that, according to Chinese law, the government has access to data collected and stored by Chinese companies. It's not hard to see why that is a concern. And you have to worry about not only what is posted, but what may be in the background -- like the title of a confidential report. Or a computer screen logged into a porn site. And then there's all the metadata attached to posts.
And then you have TikTok challenges, some of which have caused real harm. Kia and Hyundai, for instance, recently filed a class action lawsuit against TikTok after a challenge showing how their cars can be easily "hotwired," causing thefts to skyrocket.
There are other concerns, too. Teenagers post incredibly stupid things on TikTok. Might those posts someday be used to blackmail them when they hold a government position or a job where they have access to highly valuable intellectual property? (Hopefully, having grown up with little concept of digital privacy, they'd have the sense to say, "So what? I was a stupid teenager?," but you never know.
So, if it were me, I'd start quietly making plans to fill the vacuum, but I wouldn't invest resources in trying to beat TikTok now.
Extremely clear to me especially as TikTok seems to be shifting to start taking over YouTube's block, even with a landscape-mode long-form video format
I would imagine that they're waiting to see what happens, thinking that there's no reason to spend a lot of money trying to steal traffic from a dying platform. So far, 19 states have banned TikTok on government-issued devices. The primary concern is that, according to Chinese law, the government has access to data collected and stored by Chinese companies. It's not hard to see why that is a concern. And you have to worry about not only what is posted, but what may be in the background -- like the title of a confidential report. Or a computer screen logged into a porn site. And then there's all the metadata attached to posts.
And then you have TikTok challenges, some of which have caused real harm. Kia and Hyundai, for instance, recently filed a class action lawsuit against TikTok after a challenge showing how their cars can be easily "hotwired," causing thefts to skyrocket.
There are other concerns, too. Teenagers post incredibly stupid things on TikTok. Might those posts someday be used to blackmail them when they hold a government position or a job where they have access to highly valuable intellectual property? (Hopefully, having grown up with little concept of digital privacy, they'd have the sense to say, "So what? I was a stupid teenager?," but you never know.
So, if it were me, I'd start quietly making plans to fill the vacuum, but I wouldn't invest resources in trying to beat TikTok now.