Until CTV can address fraud, and issues connected with the highly commoditized digital video landscape ( social; programmatic; duplicative reach and egregious ad frequency) growth will be limited to the traditional players who package as expansion and make goods on upfront deals -
Until CTV can address fraud, and issues connected with the highly commoditized digital video landscape ( social; programmatic; duplicative reach and egregious ad frequency) growth will be limited to the traditional players who package as expansion and make goods on upfront deals -