Everything seems to be about making it easy for lots of small companies to buy and place ads, but nobody talks about the quality of ads.
The beauty of TV ( as a screen), is that the messaging carries weight because it's presumed to be expensive. Opening it up like this is the dumbest idea.
Digital Display needs to learn from TV, TV doesn't need to learn from the clustrfck that is everything transacted programmatically
Everything seems to be about making it easy for lots of small companies to buy and place ads, but nobody talks about the quality of ads.
The beauty of TV ( as a screen), is that the messaging carries weight because it's presumed to be expensive. Opening it up like this is the dumbest idea.
Digital Display needs to learn from TV, TV doesn't need to learn from the clustrfck that is everything transacted programmatically