I think you nailed it, Mike. Meta has always been about the long tail here (I believe in a press release about 14.5 years ago, they referred to SMBs as “mom and pop”).
SMBs would probably love to give Meta the keys early on, but once you hit that first growth plateau, then the hard work begins. Then it’s time to re-learn how to drive the marketing car a bit.
Thanks Jake. I supposed you could argue that they could help bring all these SMBs to TV, and just ignore the big brands...but I'm not so sure
I guess, if TV viewing ever shifts to VR/AR they feel positioned there.
Another take, maybe they extend the Audience Network to CTV?
I think you nailed it, Mike. Meta has always been about the long tail here (I believe in a press release about 14.5 years ago, they referred to SMBs as “mom and pop”).
SMBs would probably love to give Meta the keys early on, but once you hit that first growth plateau, then the hard work begins. Then it’s time to re-learn how to drive the marketing car a bit.