Almost everyone I know- who works in commercial production is having a very hard year. Myself included. Many folks on the agency advertising side are facing increasing employment and/or workload problems as well.
I’m hoping that in coming years, streamers start to generate meaningful revenue from advertising (which they are now not). But in the meantime, I haven’t seen anything that suggests things are changing anytime soon.
Mike, I'm not certain I would classify the recession as permanent. As planners are faced with more options and trusted research, TV will settle. Plus, as people age from one demographic to another, I believe their media consumption will also. Local (primarily, news) content along with national sports will carry the players in that space. Plus, the alternatives (mainly digital) may experience fatigue if the channel(s) are not properly managed for such. Within the last 30 days I watched a program via a streaming service ... every break featured the same creative from an auto manufacturer. I suspect that the buyer, planner, director, and client were not informed and the negotiated currency for the campaign will run until delivered. It can get sloppy and chaotic.
Almost everyone I know- who works in commercial production is having a very hard year. Myself included. Many folks on the agency advertising side are facing increasing employment and/or workload problems as well.
I’m hoping that in coming years, streamers start to generate meaningful revenue from advertising (which they are now not). But in the meantime, I haven’t seen anything that suggests things are changing anytime soon.
Mike, I'm not certain I would classify the recession as permanent. As planners are faced with more options and trusted research, TV will settle. Plus, as people age from one demographic to another, I believe their media consumption will also. Local (primarily, news) content along with national sports will carry the players in that space. Plus, the alternatives (mainly digital) may experience fatigue if the channel(s) are not properly managed for such. Within the last 30 days I watched a program via a streaming service ... every break featured the same creative from an auto manufacturer. I suspect that the buyer, planner, director, and client were not informed and the negotiated currency for the campaign will run until delivered. It can get sloppy and chaotic.