MCN has baggage as a term... but hey, whats old is new again, with a modern spin of course. MCMN (multi channel media network) anyone?
Jokes aside, its no longer about aggregating a bunch of creators (channels) on a single platform like YT, its now about aggregating a specialist vertical creators (aka valuable audiences) across all their distribution channels 'platforms' - YouTube, Socials, Pods, FAST TV. Do that well, bring value to participants on the demand and supply side, and don't be parasitic.
The answer to this question - from someone who built and sold an early MCN - is no. It will always be no. It's hard to build a creator business on rented land. Building a creator NETWORK on rented land is nearly impossible.
maybe a new version/variation with new economics?
MCN has baggage as a term... but hey, whats old is new again, with a modern spin of course. MCMN (multi channel media network) anyone?
Jokes aside, its no longer about aggregating a bunch of creators (channels) on a single platform like YT, its now about aggregating a specialist vertical creators (aka valuable audiences) across all their distribution channels 'platforms' - YouTube, Socials, Pods, FAST TV. Do that well, bring value to participants on the demand and supply side, and don't be parasitic.
The answer to this question - from someone who built and sold an early MCN - is no. It will always be no. It's hard to build a creator business on rented land. Building a creator NETWORK on rented land is nearly impossible.