Circulation fraud was once a problem for print media--it took the creation of the Audit Bureau of Circulations, a joint effort among publishers, agencies, advertisers, to establish verified metrics. Hard to see how this will happen in streaming unless advertisers threaten to pull spending?
If streamers want higher CPMs and bigger always-on budgets shouldn’t that be reason to enough?
The economics of streaming dictate that robust ad revenue is a must have. There’s simply not enough sub-only revenue for them to make enough profits to satisfy shareholders.
Of course advertisers have to play ball and pay for data and reward those programmers that have better results.
Circulation fraud was once a problem for print media--it took the creation of the Audit Bureau of Circulations, a joint effort among publishers, agencies, advertisers, to establish verified metrics. Hard to see how this will happen in streaming unless advertisers threaten to pull spending?
If streamers want higher CPMs and bigger always-on budgets shouldn’t that be reason to enough?
The economics of streaming dictate that robust ad revenue is a must have. There’s simply not enough sub-only revenue for them to make enough profits to satisfy shareholders.
Of course advertisers have to play ball and pay for data and reward those programmers that have better results.