Thanks Ramsey. Was just talking to someone about how the upfronts used to be buyer and seller hashing out rates, and now these meetings have like 12 people
Great piece that captures current state. Add to this that the advancements in currency also mean significant increases in the volume, variety and velocity of data. The raw data, the aggregation of it (e.g. minute by minute, avg commercial minute, qtr hour) and the use cases (e.g. research, pacing, posting) will be a mouthful for the currency providers, buyers and sellers and the applications that support it at scale.
Thanks Ramsey. Was just talking to someone about how the upfronts used to be buyer and seller hashing out rates, and now these meetings have like 12 people
Great piece that captures current state. Add to this that the advancements in currency also mean significant increases in the volume, variety and velocity of data. The raw data, the aggregation of it (e.g. minute by minute, avg commercial minute, qtr hour) and the use cases (e.g. research, pacing, posting) will be a mouthful for the currency providers, buyers and sellers and the applications that support it at scale.