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“200 billion daily views” -- I had to read that a few times and click that Variety link to make sure I wasn’t misreading that claim. There are pretty widely varying numbers available for IG’s current user count, but if we go with the average claims of 2B monthly active users (MAUs) and 500M daily active users (DAUs), in order to hit 200B daily views of Reels, every DAU has to watch an avg. of 400 reals per day. While some demographics (e.g. younger audiences) definitely engage with Reels *far* more than others, even allowing Meta a liberal overestimation on that count, those Reels daily view numbers sound like total horseshit.

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