Can someone explain to me what the competitive advantage is for a publisher owning its on ad tech? Has any agency moved money to a publisher because of their ad tech? Maybe a short term advantage with some new feature or functionality but it’s all eventually replicable, no? I don’t understand what Rita is talking about.
Can someone explain to me what the competitive advantage is for a publisher owning its on ad tech? Has any agency moved money to a publisher because of their ad tech? Maybe a short term advantage with some new feature or functionality but it’s all eventually replicable, no? I don’t understand what Rita is talking about.