A few weeks ago I asked - given all the swirl over cookies and IDFA, etc. - whether ad targeting was about to get a lot better, or a lot worse. A reader responded with - well, that all depends upon how the battle between Google and the Trade Desk turns out.
Well let's put it this way, they're the only one with a fighting chance at making a dent. The Walmart Connect + TTD "Clone" play is pretty interesting too.
Well let's put it this way, they're the only one with a fighting chance at making a dent. The Walmart Connect + TTD "Clone" play is pretty interesting too.