I'm not sure attention can have a valence. There's only really positive and negative appraisals. You can get attention in a way that's net-negative for society, but it's what the viewer/attention-giver makes of what you do that dictates whether what you're pushing is positive or negative, right? I think most people consider attention as almost a binary - hence the broad perception that there's no such thing as bad press. Consider the qualitative shifts that happen in attention too. https://screentheories.substack.com/p/the-attention-journey
I'm not sure attention can have a valence. There's only really positive and negative appraisals. You can get attention in a way that's net-negative for society, but it's what the viewer/attention-giver makes of what you do that dictates whether what you're pushing is positive or negative, right? I think most people consider attention as almost a binary - hence the broad perception that there's no such thing as bad press. Consider the qualitative shifts that happen in attention too. https://screentheories.substack.com/p/the-attention-journey
Thanks for working with us on the report Mike. Lots of insights and we are proud to share it with your readers!