greatest value the nfl has is that it allows brands to cast the widest net...not saying that they shouldn't include some targeted and addressable type ads, especially for CPG, but the primary value is reaching large numbers of audience at a time that is harder than ever.
You know this better than anyone Mike. If a network/streamer underprices their inventory upfront, forget it, they'll be fighting for better money forever. Look at how YouTube screwed that up. Netflix seems like it's doing it right. Better to negotiate from a high than a low.
greatest value the nfl has is that it allows brands to cast the widest net...not saying that they shouldn't include some targeted and addressable type ads, especially for CPG, but the primary value is reaching large numbers of audience at a time that is harder than ever.
You know this better than anyone Mike. If a network/streamer underprices their inventory upfront, forget it, they'll be fighting for better money forever. Look at how YouTube screwed that up. Netflix seems like it's doing it right. Better to negotiate from a high than a low.