Yeah, Are We Sure About AI Changing Our Lives?

When are we handing the keys to everything to a bunch of dumb bots exactly?

Has ChatGPT changed your life yet?

To be honest, I’m still waiting.

This isn’t a column aimed at debating whether AI is coming, or is already here, or to warn you about robots taking over the planet. I don’t doubt that AI technology - which is already baked into much of what software-driven businesses do, is going to have a major impact on how companies operate.

I’m talking about consumers - regular people- and whether AI tools such as conversational search and generative AI are going to have as massive an impact on society (and the ad business) as people think.