Why Vox Media is hedging its bets in ad tech and data

Everyone's rushing to grab email addresses - but not everyone wants to share

I asked a very naïve question the other day on my Next in Marketing podcast.

I was talking to Vox Media Chief Revenue Officer Ryan Pauley about how his company plans to navigate the post-cookie world - where winning – if not surviving – will be dependent on how much first party data you can snatch up.

Companies like the New York Times, or Bloomberg, for …