Why Vox Media is hedging its bets in ad tech and data
Everyone's rushing to grab email addresses - but not everyone wants to share
I asked a very naïve question the other day on my Next in Marketing podcast.
I was talking to Vox Media Chief Revenue Officer Ryan Pauley about how his company plans to navigate the post-cookie world - where winning – if not surviving – will be dependent on how much first party data you can snatch up.
Companies like the New York Times, or Bloomberg, for …
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