Why Doesn't Wall Street Like Advertising?
CTV is surging, but it doesn't seem to matter
Disney announced plans to bring ads to its Disney+ streaming service in the near future, and the market appeared generally unmoved. LightShed’s Rich Greenfield immediately questioned the timing of the move - and whether it might lead to more churn or less viewing time.
What’s interesting is how Rich - and most other analysts - talk about the possibility…
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