The NewFronts were really about the battle between connected TV and mobile video

One's easier for brands - but the other may be the future of all media

May 6, 2022

∙ Paid

Bouncing around the NewFronts this past week, I was struck by the juxtaposition of two very distinct camps. While the event has ostensibly long been about positioning ‘digital’ media as an alternative to traditional media - what stood out was how many ‘TV’ companies were using the NewFronts to make their cases, and how di…

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