Netflix needs advertisers. Advertisers really need Netflix.
CTV has led some brands to ignore reality
Much of Hollywood has been relishing in Netflix’s recent stumbles (maybe too much, as well chronicled in Recode’s Peter Kafka). Nobody should be celebrating more than advertisers and ad buyers. Because as much as Netflix may suddenly need a second revenue stream – stat – traditional TV brands need Netflix to create a whole lot of ad inventory asap.
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