Is the Hispanic Streaming Audience Tiny?
Or does the media industry have a major research problem?
One of my favorite nerd reports to check out each month is The Gauge from Nielsen, which breaks down the streaming wars by total viewership share in the US. The top usually doesn’t change - it’s consistently dominated by Netflix and YouTube - but it’s the bottom that is most interesting. One month Tubi cracks the 1% minimum threshold, next it’s Pluto, recently Peacock finally made its debut.
Vix is never anywhere to be found.
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