Next in Media

Share this post

Gaming soared during the pandemic - but in-game advertising never did

mikeshields.substack.com

Gaming soared during the pandemic - but in-game advertising never did

At this point, it's worth asking why? And will it ever?

Mike Shields
Jan 20, 2023
∙ Paid
9
Share this post

Gaming soared during the pandemic - but in-game advertising never did

mikeshields.substack.com
2
Share

The word of the pandemic was ‘acceleration.’

In terms of media and advertising, lots of consumer behaviors accelerated over the past few years, including three prominent ones that had big implications on our industry: streaming, eCommerce and gaming.

In two of the three cases, advertising surged in concert with these behavioral shifts. CTV continues to bo…

Keep reading with a 7-day free trial

Subscribe to Next in Media to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2023 Mike Shields
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing