Gaming soared during the pandemic - but in-game advertising never did

At this point, it's worth asking why? And will it ever?

The word of the pandemic was ‘acceleration.’

In terms of media and advertising, lots of consumer behaviors accelerated over the past few years, including three prominent ones that had big implications on our industry: streaming, eCommerce and gaming.

In two of the three cases, advertising surged in concert with these behavioral shifts. CTV continues to bo…