Did Pinterest completely blow it on Retail Media?

A consumer app that is all about Stuff People Want seems to have zero claim on a potential $100 billion category

Every day there’s a new one.

The latest brand to get into the retail media sector is Drizly, the booze-ordering brand is owned by Uber, which also now runs ads. Drizly joins Dick’s Sporting Goods, and Marriott and CVS and Walgreens and Best Buy and Kroger and you get the point.