Next in Marketing

Share this post

An advertising recession may be here - and the TV industry is making brands' lives harder

mikeshields.substack.com

An advertising recession may be here - and the TV industry is making brands' lives harder

The walled garden proliferation problem is poorly timed

Mike Shields
Nov 11, 2022
9
Share this post

An advertising recession may be here - and the TV industry is making brands' lives harder

mikeshields.substack.com

Here’s a question I asked on Twitter Spaces yesterday -What is going on in the ad industry right now? Are we in an Apple recession, or a real one?

The ad tech crowd is convinced that the string of bad earnings reports that are coming out of big tech are purely a product of Apple’s move last year to encourage everybody to opt out of cross app tracking (th…

Keep reading with a 7-day free trial

Subscribe to Next in Marketing to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2023 Mike Shields
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing