Amazon has put the major sports leagues - and the entire cable industry - on notice

Big tech was supposed to provide leverage. They may deliver salvation.

In media circles, there is a longstanding, common narrative - that everything changes once the big tech platforms get serious about sports. I remember having a conversation a few years back with a prominent sales executive, who said “when and if the worlds richest man decides he wants the NFL, all bets are off.”

This was a few years ago - he was right an…