Next in Media
Subscribe
Sign in
Home
Archive
About
New
Top
Discussion
2024 is the Year of Video Game Ads. Again.
It feels like now or never for the medium that is always coming
20 hrs ago
•
Mike Shields
3
Share this post
2024 is the Year of Video Game Ads. Again.
mikeshields.substack.com
Copy link
Facebook
Email
Note
Other
Could this year be the last TV upfront?
Also, Epsilon's retail media boss on inevitable consolidation
Mar 21
•
Mike Shields
4
Share this post
Could this year be the last TV upfront?
mikeshields.substack.com
Copy link
Facebook
Email
Note
Other
2
The real AI action is in media buying
Is the industry ready for even less control and transparency? And fewer people?
Mar 14
•
Mike Shields
4
Share this post
The real AI action is in media buying
mikeshields.substack.com
Copy link
Facebook
Email
Note
Other
What happened to Twitch?
Amazon's live streaming platform was supposed to revolutionize video consumption
Mar 7
•
Mike Shields
9
Share this post
What happened to Twitch?
mikeshields.substack.com
Copy link
Facebook
Email
Note
Other
1
February 2024
Does Netflix need it's own Vizio? Does everyone?
The TV ad market is suddenly shifting to walled gardens like Amazon and Walmart
Feb 29
•
Mike Shields
6
Share this post
Does Netflix need it's own Vizio? Does everyone?
mikeshields.substack.com
Copy link
Facebook
Email
Note
Other
Performance marketing is coming for everyone
In a few years, the currency wars might look "silly"
Feb 22
•
Mike Shields
6
Share this post
Performance marketing is coming for everyone
mikeshields.substack.com
Copy link
Facebook
Email
Note
Other
3
Vizio Would Put Walmart into Another Ad Stratosphere
And why political advertising promises to make CTV pricey - and unbearable
Feb 14
•
Mike Shields
8
Share this post
Vizio Would Put Walmart into Another Ad Stratosphere
mikeshields.substack.com
Copy link
Facebook
Email
Note
Other
Mr. Beast is The Biggest Show on TV
It's time brands started treating YouTubers like TV stars
Feb 8
•
Mike Shields
5
Share this post
Mr. Beast is The Biggest Show on TV
mikeshields.substack.com
Copy link
Facebook
Email
Note
Other
Where's the Apple Ad Takeoff?
And, the Messenger kills the Messenger
Feb 1
•
Mike Shields
3
Share this post
Where's the Apple Ad Takeoff?
mikeshields.substack.com
Copy link
Facebook
Email
Note
Other
January 2024
Google wants you to help them save the open web
But with AI coming - will there be much left to save?
Jan 25
•
Mike Shields
6
Share this post
Google wants you to help them save the open web
mikeshields.substack.com
Copy link
Facebook
Email
Note
Other
Sports has a Gen Z problem
Maybe Amazon can help? Or Epic Games?
Jan 18
•
Mike Shields
15
Share this post
Sports has a Gen Z problem
mikeshields.substack.com
Copy link
Facebook
Email
Note
Other
3
Brian Wieser on why the TV networks may just want to sell to Walmart or Amazon
And why he's not bullish on addressable TV
Jan 11
•
Mike Shields
14
Share this post
Brian Wieser on why the TV networks may just want to sell to Walmart or Amazon
mikeshields.substack.com
Copy link
Facebook
Email
Note
Other
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts