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At This Point, Shouldn't Google Be Relieved of its Sandbox Duties?
Do any regulators have the wherewithal - and teeth - to take this cookie fiasco over?
1 hr ago
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Mike Shields
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At This Point, Shouldn't Google Be Relieved of its Sandbox Duties?
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How to Treat YTD (YouTube Derangement Syndrome)
The Google-owned video platform is a CTV juggernaut, like it or not
Apr 18
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Mike Shields
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How to Treat YTD (YouTube Derangement Syndrome)
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TV loves to get in its own way
Brands want to measure ads everywhere, but media companies keep making it harder
Apr 11
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Mike Shields
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TV loves to get in its own way
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Should Ad Tech Be Rooting For Trump?
If the ex-president returns to office - does the threat of heavy regulation go poof?
Apr 4
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Mike Shields
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Should Ad Tech Be Rooting For Trump?
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March 2024
2024 is the Year of Video Game Ads. Again.
It feels like now or never for the medium that is always coming
Mar 28
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Mike Shields
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2024 is the Year of Video Game Ads. Again.
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Could this year be the last TV upfront?
Also, Epsilon's retail media boss on inevitable consolidation
Mar 21
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Mike Shields
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Could this year be the last TV upfront?
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The real AI action is in media buying
Is the industry ready for even less control and transparency? And fewer people?
Mar 14
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Mike Shields
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The real AI action is in media buying
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What happened to Twitch?
Amazon's live streaming platform was supposed to revolutionize video consumption
Mar 7
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Mike Shields
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What happened to Twitch?
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February 2024
Does Netflix need it's own Vizio? Does everyone?
The TV ad market is suddenly shifting to walled gardens like Amazon and Walmart
Feb 29
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Mike Shields
6
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Does Netflix need it's own Vizio? Does everyone?
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Performance marketing is coming for everyone
In a few years, the currency wars might look "silly"
Feb 22
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Mike Shields
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Performance marketing is coming for everyone
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Vizio Would Put Walmart into Another Ad Stratosphere
And why political advertising promises to make CTV pricey - and unbearable
Feb 14
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Mike Shields
8
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Vizio Would Put Walmart into Another Ad Stratosphere
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Mr. Beast is The Biggest Show on TV
It's time brands started treating YouTubers like TV stars
Feb 8
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Mike Shields
5
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Mr. Beast is The Biggest Show on TV
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